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Your creative process is an asset. Get paid for it.

AI labs need to learn how real work gets done. Data companies such as Micro1 and Mode pay advertising and marketing agencies to license de-identified records of that work. You keep your originals, and it’s free to apply.

No equity. No debt. No cost to apply.*

$1 BillionMicro1’s announced 12-month commitment to buying company data, financed by Citi and Hercules Capital.
$100K–$3M+Payout range published by Micro1. Your figure depends on your data.
$100K–$5MPayout range published by Mode. Your figure depends on your data.
2–3 MonthsRough time from first conversation to payment. It depends on scope and contracts.

They Want The Logic, Not The Names

The public web shows finished answers. Your records show how the work got done, which is what AI agents need to learn from.

What’s Valuable

  • How options were weighed
  • The steps from request to result
  • Judgment calls under real constraints
  • How mistakes were caught and fixed
  • What actually worked

What They Say They Don’t Want

  • Personal details such as names and emails
  • Client and company names
  • Deal terms and pricing specifics
  • Logins and other credentials
  • Anything outside the scope you approve

What De-Identified Means

An illustrative example, in the style these companies describe. The sequence of decisions stays. The identifying details go.

Your Original Record

  • Maria at Lopez Creative hears Harbor Foods has rejected the campaign concept.
  • Jordan weighs a full rework against adjusting the headline and images.
  • The team adjusts the concept, and results beat the target by 18%.

What The Buyer Receives

  • Anna at Agency A hears a client has rejected a campaign concept.
  • Colleague B weighs a full rework against adjusting the headline and images.
  • The team adjusts the concept, and results beat the target.

Records You Already Have

You don’t need to create anything new. You agree which systems and date ranges are included before any export. Firms with 11 or more office staff can apply.

Email And Chat

Email threads, Slack and Microsoft Teams.

Documents

Google Drive, SharePoint and wikis.

Tickets And Tasks

Jira, Asana and help desk tools.

CRM And Sales

Pipeline notes, call logs and activity history.

Processes

SOPs, playbooks and runbooks.

Especially For Advertising and marketing agencies

Creative briefs and revision rounds, Campaign reports and media plans, Client feedback histories.

How It Works

  1. Apply

    Your agency applies directly with the data partner. It takes minutes, and no raw data is needed.
  2. Get An Indication

    They estimate a range from your size, operating history and systems. It isn’t a guaranteed offer.
  3. Agree The Scope

    You choose the systems and date ranges, and you review the offer and contract. Take legal advice here.
  4. Deliver The Agreed Copy

    The partner helps you export the agreed records, then removes or transforms identifying details. Your originals stay with you.
  5. Get Paid

    Payment follows acceptance, under your written agreement, directly from the data partner. Micro1 says it pays within 30 days of invoicing.

What Affects Your Payout

Volume And History

Years of records, and how many people created them.

Connected Context

Records that link together: the request, the discussion, the fix and the result.

Industry Demand

Which functions buyers want most at the time.

Quality

Complete, consistent and well-organized archives.

Two Data Partners To Consider

We suggest starting with Micro1. Mode is a useful alternative, especially for smaller law and accounting firms. Published minimums are often higher, but firms with 11 or more office staff can still apply. Each partner decides for itself.

Micro1Mode
Published Range$100K–$3M+$100K–$5M
Published Minimum Size30+ full-time employees
(may consider companies with min 2 years trading history and 11+ office employees)
From 6 to 50 staff, depending on industry
Best-Fit LocationUS first, then UK and CanadaUS; others reviewed case by case
Your OriginalsYou retain ownershipYou keep them; a filtered copy is bought
Stated TimingUp to 30 days to review data; paid within 30 days of invoicingAbout three months from first conversation

Before You Apply

Your responsibilities. Agency work is often owned by clients or covered by NDAs. Check your contracts first, and only include records your agency has the right to license. Only you and your advisers can decide whether this is right for your agency.

Find Out What Your Records Could Be Worth

Applying is free and doesn’t commit you to anything.

See If Your Agency Qualifies